Digital Marketing Specialist, DACH at PTC

Expires in 5 days

The Onshape business unit is a fast-moving start-up-like environment within the greater PTC organization. We are creating the next generation of engineering software TODAY and are building an exceptional team of marketing professionals to help bring it to market. We are looking for a highly motivated Digital Marketing Specialist to join the Onshape Marketing Team in EMEA. This is a unique opportunity to join an outstanding team and play a key role in our go to market strategy globally.

This role is responsible for developing, executing, and measuring lead generation campaigns to drive qualified leads into the pipeline for our DACH commercial business and global enterprise team. This includes creating and launching campaigns across multiple channels, in partnership with internal stakeholders and other marketing team members to increase lead generation and drive business outcomes. If you have experience creating campaigns that generate high-quality demand, are hungry to sharpen your digital marketing skills, and want to join a fast-paced, dynamic team - this role is for you.

Success in this role will include the ability to:

  • Execute effective digital demand and lead generation programs to create a volume of qualified leads for sales - including but not limited to PPC (Google Ads, Bing, LinkedIn), email marketing and webinars
  • Hands-on experience setting up demand generation campaigns by writing content, pulling contact lists, and analyzing results across different marketing channels.
  • Manage multiple campaigns simultaneously and make adjustments as needed to optimize results and perform A/B testing with regularity.
  • Design automations/workflows that align with campaign strategy.
  • Manage marketing contact database hygiene including contact/account relationships, segmentation, customer consent, campaign exclusions, etc.
  • Analyze and report results from all outbound campaigns and make recommendations to continually improve metrics including open rates, conversion rates, CTR, leads.
  • Maintain knowledge of digital marketing best practices.

Preferred Skills and Knowledge:

  • Excellent verbal and written communication skills, and ability to work with all levels of marketing staff.
  • A highly self-motivated, proactive contributor who works well as an individual and within a team environment.
  • Extremely organized with exceptional attention to detail.
  • Strong prioritization skills with an ability to multitask.
  • Eloqua experience is a plus.

Experience and Qualifications:

  • Must: native or bilingual German speaker and writer, with fluent English.
  • 2+ years working in a professional and cross-functional environment.
  • A proven track record leading effective lead generation campaigns for B2B.
  • Experience with marketing automation tools.
  • Experience in Adobe Creative Cloud is a plus.
  • Bachelor's Degree or equivalent experience.
  • A third European language will be valued, either: French, Italian, Dutch, Norwegian, Swedish, or Danish