Influencer Marketer at StuDocu

Remote job

Influencer Marketer

Job description

StuDocu was founded on the principle that equal access to study materials reduces inequality between students. We make it easy for students to share notes. The product was a rocket ship from day one and has shown strong product-market fit on every continent, making us a key player in the exploding EdTech space. We just received a $50 million Series B investment so we’re in rapid growth and scale mode, and we need serious talent to help us make it happen.
We've tested a few influencer marketing campaigns in the US, and their success has led us to invest more. We're looking for an analytical, process-oriented influencer marketer to scale our presence on YouTube, TikTok, Facebook, SnapChat , Reddit, or Instagram. You’ll operate with a lot of autonomy, setting your own strategy and budgets, and reporting to the US Market Lead.

Responsibilities and Duties:

  • You’re our first full-time influencer marketing hire, so your first responsibility will be to audit our previous campaigns and our market, create a vision for how far we can take influencer marketing, and define the roadmap that will get us there.
  • You’ll be measured by the impact of influencer marketing on acquiring study notes at our target schools and universities.
  • Autonomously manage the execution of day-to-day influencer marketing across YouTube, TikTok, Facebook, SnapChat and Instagram: finding and evaluating potential influencers; creating marketing collateral and pitching; negotiating deals; coordinating campaigns and maintaining relationships; reporting on performance
  • Document and optimize an influencer marketing playbook with lean processes and concise standard operating procedures.
  • Work with the Marketing Team in The Netherlands to align your strategy with other marketing channels, especially our performance marketing strategies.
  • Report your success, failures, and learnings to the whole company.
  • Proactively upskill yourself and contribute to other people’s projects to ensure StuDocu operates with best practices in everything we do.

Why you are going to love it here:

  • The US business represents a massive growth opportunity for StuDocu and you will have a direct impact on the future of business.
  • You will help drive the strategy, budget, and process of building the US influencer partnerships program.
  • We are flexible, ambitious, and eager to learn - bringing your own ideas to the table is exactly what we need!
  • You will have opportunities to come to join the team in Amsterdam for onboarding and other relevant events!
  • Great benefits include a competitive salary, medical, company equity, etc.

  • This role will be remote and based in the US (preference to East Coast Time Zone as collaboration with AMS time zone will be common).

Requirements

  • 2+ years of experience working with influencers (sourcing, vetting, and managing) across at least two of these social media platforms: YouTube, TikTok, Facebook, Snapchat, Reddit, or Instagram.
  • Deep knowledge of how to market to Millennials and Gen Z in the US.
  • An analytical mind; the ability to compile, read, interpret data, and make recommendations based on your analysis.
  • Process-driven approach to building scalable playbooks.
  • Ability to manage multiple projects simultaneously, assimilate information, analyze problems and implement solutions quickly.
  • Strong communication and relationship-building skills to get to know influencers and other key community members you will interact with frequently.
  • Humble with a hustler’s mindset; a willingness to do the tedious work, travel, or go the extra mile if necessary to get the job done.
  • Deep understanding of Facebook, Snapchat, YouTube, Reddit, TikTok, and Instagram, including design, functionality, userbase, etc.

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