Marketing Automation Consultant at NEWCRAFT Group

Vision & Execution

As Marketing Automation Consultant at Newcraft you’ll be responsible for helping our top brand clients with achieving the best results possible with marketing automation.
You operate as a strategic partner for the client with a strong ability to advocate your vision and challenge the clients’ choices. You translate and build business requirements for business and tech. You develop a strategic roadmap and make sure this is executed with the team.
Furthermore you create user profiles/segments based on data, match client requirements with user profiles, and create and execute A/B testing strategies. You’ll work with big brands with complex challenges. They trust your expertise to guide them through the marketing automation jungle.

About the team

Newcraft’s Email & CRM team is excited about marketing automation technologies and eager to help our clients achieve next level results with new solutions. We love to come up with creative marketing automation strategies and campaigns. The team consists of talented and passionate tooling experts varying from Salesforce Marketing Cloud, ESP’s, DMP’s, CDP’s and CRM. Due to the variety of expertise within the team we focus on campaign optimization, marketing automation, crm and technical development. Our clients are (multinational) organizations in different industries and varying degrees of digital maturity.
We’re driven by curiosity and a relentless need to deliver concrete results. We motivate and stimulate each other to become the best in our league by celebrating successes and organizing development events. Everybody’s willing to go the extra mile and help each other out with any challenge.

Who you are

  • A clear communicator with strong persuasive skills
  • Data-driven & result-driven
  • Hands-on mentality
  • Entrepreneurial & enthusiastic about new solutions
  • You’re passionate about the entire digital landscape and new developments
  • You love to guide and train colleagues in marketing automation


  • A Bachelor’s or Master’s degree
  • Experience with SFMC and/or similar tooling
  • Experience with DMP’s/CDP’s
  • Experience with setting data requirements for MA execution
  • Experience with reporting and dashboard creation
  • Understanding of each step within the customer journey and knowledge on how to execute it
  • Experience with client consultancy

What’s in it for you?

Working on exciting and challenging projects with the dynamics and structure of a small organization. That’s working at Newcraft. You’ll get the freedom and responsibility to make your own decisions. But you don’t have to do this alone. There’s a team of specialists you can rely on. Together we can make a difference. Fun is part of the job, we love what we do, the clients we work for, and each other.

Sounds like you?

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