British American Tobacco

Multiple industries


About British American Tobacco Nordics

British American Tobacco Nordics consists of the Danish, Swedish, Norwegian & Finnish markets, as well as Greenland, the Faroe Islands & Iceland. Together we are part of the multinational tobacco company British American Tobacco plc, one of the world’s leading multinational companies.

We have offices in Denmark, Sweden, Norway & Finland with the main headquarter in Copenhagen.

In our portfolio we offer some of the most recognized global drive brands, including Lucky Strike, Kent and Pall Mall, as well as international premium brands such as Prince & Kings. Additionally, we sell smokeless products, with well-known brands such as EPOK, GRANIT & Lundgrens. British American Tobacco is committed to lead the transformation of our industry by offering adult consumers a range of potentially risk reduced products, alongside our combustible propositions.

BAT has a long and rich history within the Nordics. Part of its history dates back to the 1950’s, when the Prince cigarette was launched in Denmark in 1957. In 1990, House of Prince A/S became an independent subsidiary of the Skandinavisk Tobakskompani, and the company was sold to British American Tobacco in 2008.

BAT Nordics is part of the British American Tobacco Plc, an international Group that has been operating for more than 100 years, employs more than 50,000 people with 45 factories in 42 countries and manages a portfolio of more than 200 brands distributed in more than 200 markets worldwide.

Our purpose and strategy

Our purpose is to build a better tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

We will evolve our growth model through the development of our portfolio in tobacco, nicotine and beyond, meeting our consumers’ evolving needs for enjoyment and satisfaction.

While cigarettes will be at the core of our business for some time to come, we aim to generate an increasingly greater proportion of our revenue from products other than cigarettes and so reduce the health impact of our business.

We are a Top Employer 2020

We are extremely proud of what we are able to offer our employees. We work hard very hard to ensure the best possible standards. Our exceptional employee conditions and HR practices have earned us the Top Employers Denmark 2020 and the Top Employers Global 2020 certification.